AXE Face
To coincide with the consumer retail launch of the Axe Face range, AXE deployed a concentrated Spring Break takeover at the largest domestic US location Panama City Beach, FL during March 2nd through March 22nd, 2013. The objective for Axe focused on driving both product and category awareness, getting the product in the target consumers hands and driving traffic/content to Facescore
Project Touchpoints include:
Created and managed Budget for project
Oversaw RFP process
Sourcing of vendors, staffing, etc.
Oversaw build, onsite management, staff and equipment of space
Managed crews and vendors for build of space
