Activation Producer

Home

American Express @ ACL 2018/2019

For the past two years American Express has sponsored an activation area at Austin City Limits Music Festival. The bottom floor of the Experience was opened to the General public while the upstairs was a lounge that was open to Cardmembers only for a viewing deck of the main stage. In 2018 the downstairs had a photo experience, Sno-cones, Custom flags and patches for guests. For 2019, they partnered with Waterloo records to sell vinyl’s, a photo experience, Juiceland to serve juices and free airbrush tattoos.

Project Touchpoints include:

  • Liaison with festival for advancing orders for heavy equipment, HVAC, Security etc.

  • Sourcing of vendors, staffing, etc.

  • Oversaw build, onsite management, staff and equipment of space

  • Managed union crews and vendors for build of space

Michael Oporto