New Balance Marathon Expo

New Balance became the title sponsor of the NYC Marathon in 2017 and with that they were given a 40,000 sq foot space to create a retail store in the Javits Center. Working in hand with NYRR and New Balance,  we created a flagship store in the middle of the Javits Center that had over 50k guests interactions, a 3 minute wait time for check out and gear exclusively sold for the NYC Marathon.

Project Touchpoints include:

• Liaison with Javits Center for advancing orders for heavy equipment, HVAC, Security etc.

• Sourcing of vendors, staffing, etc.

• Oversaw build, onsite management, staff and equipment of space

• Managed union crews and vendors for build of space

• Worked with Fabricators and Designers for Environmental design and build of space